The Philip Morris / Altria Invitational Golf Tournament was the "Crown Jewel" event for the Philip Morris brand. Up until the last annual tournament for the company, IEP provided full production services for nine consecutive years.
To create an annual event that would be perceived as the most prestigious event of the year for Philip Morris / Altria and their highly valued clients. These events featured ambient environments with four major headline entertainers, over a four-day period.
IEP designed and delivered a complex audio, video and lighting package that showcased headline entertainers over the course of the four-day event. Special emphasis was placed on reinforcing the CEO's message throughout the Invitational.
IEP provided complete production and management of all technical elements, to include the interfacing of multiple artists’ riders to create daily equipment and set modifications.
Philip Morris / Altria was thrilled...for nine consecutive years!
This year’s event was the best we’ve ever had, not just because I think so but because that’s what we heard from our customers and executives. And once again, you played a critical role in making it happen. I’m always amazed at how seamless the event looks to our guests, and it has been that way year after year because of your expertise, professionalism, pride and good old fashioned hard work.
You're Invited! For more information about our company and how we can support your event needs, please click here.
